During my time at Pets International, Home of the Super Pet® brand, I applied updated branding to over 500 new and existing products. Often I was able to use existing dielines but I also had many occasions where I needed to either make alterations to an existing die or create a brand new die. Most of the packaging was designed in Illustrator. I had the opportunity to design and manage the production of their Product Catalog. In addition, I designed a variety of other items, such as coupons, sell sheets, web landing pages, web ads and more. I communicated with international printing/packaging vendors on a regular basis as well.
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